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 sustainable fashion retailer


7 innovative ways sustainable fashion retailers are adopting AI - AskSid

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Millennials and Gen Z buyers โ€“ the dominant market segment โ€“ are increasingly voicing a preference for sustainably produced, longer-lasting clothing. Second-hand and rental fashion retail is also gaining popularity as buyers recognize the negative impact of over-shopping and then discarding. In 2019 alone, 52% of millennials in Britain bought secondhand clothes โ€“ a significant number. And brands are responding to this shift by pivoting their practices with the help of data insights from AI solutions.